Using social media to recruit technicians

Working with more than 130 water restoration companies across the country, my team gets an inside look at the challenges these businesses face day after day.

One of the biggest challenges right now…  FINDING AND HIRING GREAT TECHS!

The most skilled, highly trained, reliable technicians aren’t out there combing the job boards for new opportunities.  THEY ARE WORKING FOR YOUR COMPETITORS!

As our industry continues to evolve, so do the methods for recruiting the best talent. One avenue that has proven to be highly effective is leveraging the power of social media.

Social media platforms have transformed the way restoration businesses connect with potential employees. By strategically utilizing these platforms, your water restoration company can tap into a pool of skilled technicians who are actively seeking new opportunities. 

Here are some best practices that some of our top clients are using to land these coveted team members:

• Showcase Your Company Culture: Use your social media profiles to give potential team members a glimpse into your company culture. Highlight team camaraderie, commitment to excellence, and the positive impact your company makes in the community.
• Pictures and Video Go a Long Way: Share images and videos that illustrate the work environment, on-the-job scenarios, and success stories. Visual content tends to capture attention and gives potential candidates a better understanding of what working at your water restoration company entails.
• Highlight Employee Success Stories: Feature testimonials or stories from your current technicians. Sharing their growth within the company and their personal experiences can help build trust and credibility among potential candidates.
• Engage with Your Followers: Regularly interact with your social media audience by responding to comments and messages promptly. Engaging in meaningful conversations can create a positive impression and showcase your company's dedication to fostering relationships.
• Utilize Targeted Advertising: Platforms like Facebook and Instagram allow you to create targeted ads that specifically reach individuals with the desired skills and qualifications. This approach ensures your recruitment efforts are focused and efficient.

Again, we all know social media can be a game changer in terms of getting in front of homeowners and businesses owners who may potentially need your restoration services.

It also can be a POWERFUL RECRUITING tool that builds your brand and can put your company in prime position to find your NEXT GREAT TEAM MEMBER!



If you have plenty of technicians and NEED MORE WATER JOBS my team can help.  Just reply to this email and let me know.